For any online business to succeed, it is important to have traffic to its website. Without traffic, there won’t be any visitors, customers, or sales, which ultimately leads to failure. That is why it is so important to learn how to drive traffic where you want it to go. So why is TRAFFIC so IMPORTANT? Without traffic, you have no business. It doesn’t matter how fancy your website is. If your website isn’t getting exposure, then you’re wasting your time. It’s a simple formula: More Traffic = More Leads/Sales.