Business Research: A Practical Guide for Undergraduate and Postgraduate Students
Paperback : 376 pages
ISBN-10 : 1403992479
ISBN-13 : 978-1403992475
Dimensions : 17.78 x 2.54 x 25.4 cm
A concise and straightforward guide for students undertaking a
research project for the first time. The new edition details the entire
research process, from reviewing the literature to writing up results.
It features balanced and expanded coverage of collection and analysis of
both qualitative and quantitative data, and new chapters on academic
decision making and preparing research proposals.
Students find
this book very practical, as it provides the tools they need to
successfully embark on research projects and applies theories to real
life scenarios. It also features an excellent glossary and practical
troubleshooting section which identifies potential problems and provides
likely solutions.
A companion website is available providing
lecturer and student resources, including PowerPoint slides, datasets
and interactive revision questions.
